We take AI visibility personally
GEO agency for visibility in ChatGPT, Perplexity and Google AI
More and more people no longer take their questions to Google — they ask AI systems like ChatGPT, Perplexity, Gemini or Microsoft Copilot directly.
Personal support
A dedicated contact person and transparent communication.
Tailored GEO strategies
Custom analyses for AI visibility.
A strong team
Specialists in SEO, content and generative search.
What is GEO — and why is it a discipline of its own?
Brands that get mentioned, cited and recommended in those answers win trust and reach at the exact moment a decision is made. As a GEO agency, Semtrix makes sure your brand shows up in AI-generated answers as a reliable source.
GEO — Generative Engine Optimization, also known as GAIO — is a discipline in its own right, with its own rules, metrics and methods. Semtrix takes it seriously: with a proprietary GEO/LLM tracking tool, dedicated points of contact and a strategy that makes AI visibility measurable. Start with a free analysis and find out how visible your brand is in AI systems today.
GEO stands for Generative Engine Optimization and covers everything you do to prepare content for AI-powered search and answer systems. While classic search engine optimization targets rankings and clicks on Google and Bing, GEO asks a different question: does your brand get named, cited and recommended in the answer an AI generates? That is not a sub-item of SEO but a discipline in its own right — with its own metrics, such as the share of AI answers a brand appears in and the context it appears in.
The reason for this shift is structural: AI systems do not evaluate content by classic ranking factors but by clarity, topical authority, well-defined entities and verifiable facts. They analyze relationships instead of individual keywords. That is why GEO needs its own methods — from entity optimization and structured, citable content through to monitoring.
SEO and GEO run in parallel and on equal footing: one discipline for classic search, the other for AI search.
- 250+
- consultants across Europe
- 1,500+
- active projects in SEO, GEO and Pais
- 10
- languages spoken
- 11
- years of experience
Which GEO services does Semtrix offer?
As a GEO agency, Semtrix covers the entire journey from analysis to monitoring. For individual AI systems, Semtrix bundles the optimization on dedicated pages: ChatGPT SEO, Perplexity SEO, Gemini SEO and Copilot SEO.
You can find the ongoing implementation under GEO optimization.
GEO audit
An assessment of where your brand currently appears in AI systems such as ChatGPT, Perplexity or Google AI Overviews, how your content is interpreted and which entities are recognized.
Entity & content optimization
Clearly structured, evidence-first content with precise answers, verified facts and unambiguous topical positioning that AI systems recognize as a trustworthy source.
Technical GEO foundations
Clean crawlability, structured data and machine-readable content so AI systems capture your site correctly.
Authority & mentions
Building digital reputation and relevant mentions that increase the likelihood of your brand being cited.
AI visibility monitoring
A proprietary GEO/LLM tracking tool captures in which systems, on which topics and in what context your brand is cited — even when no source is visibly linked.
GEO and SEO
„Two disciplines, one strategy“
GEO does not replace SEO — the two disciplines complement each other. If you want to be cited in AI answers, you benefit from a technically clean, editorially strong website — exactly what classic search engine optimization delivers. Conversely, the digital authority built for GEO also pays into classic rankings. Semtrix treats both disciplines as parallel and equal — complemented, where useful, by paid visibility through our SEA agency. The result is a visibility strategy that covers classic search, AI search and advertising together.
GEO audit: the first step towards more AI visibility
Before any measures take effect, we analyze where your brand stands today. Our GEO audit looks not only at your website but at your entire digital presence. The result is not just a report — it is a concrete action plan:
- Visibility in AI answers
- Where and how does your brand already appear in ChatGPT, AI Overviews and the like?
- Structure & clarity
- Is your content built so that AI systems can capture and classify it?
- Existing brand mentions
- Which mentions and signals already support your authority today?
- Competitor analysis
- How visible is your competition in generative search environments?
- Relevant sources & platforms
- Which channels contribute most to your AI visibility?
Our GEO services
Analysis & strategy
We develop a tailored GEO strategy based on solid data, your market environment and your target audience. We define clear measures to position your brand deliberately in AI systems.
Content optimization for AI systems
We structure and optimize your content so it is better understood, classified and integrated into answers in generative search — clear, precise and rich in context.
Brand mentions, authority & digital reputation
We deliberately strengthen your digital reputation through strategic mentions and consistent signals across the web, so your brand is drawn on more often as a trustworthy source.
Data-driven optimization
We continuously analyze your AI visibility, identify potential and keep adjusting measures to grow your presence sustainably.
How does working with Semtrix work?
The process follows a clear principle: first understand and prioritize, then execute deliberately and build authority.
Diagnosis
- GEO audit of your current AI visibility
- Entity analysis and competitor comparison
Decision
- Strategy and roadmap with clear priorities by impact and effort
Execution
- Content and entity optimization
- Technical foundations
- Building authority and mentions
Monitoring
- Ongoing measurement of AI visibility via our GEO/LLM tracking tool
- Transparent reports
Semtrix as a GEO agency: early, measurable, transparent
What to expect from working with us — and why a specialized agency pays off.
GEO expertise before it became a trend
Semtrix built up GEO expertise before the topic became an industry-wide trend. As part of the Eskimoz group — with more than 200 consultants across five European offices (Paris, Madrid, Düsseldorf, Milan and London) and project experience in twelve languages — Semtrix can support your AI visibility internationally and in multiple languages.
The Eskimoz group was named “Best Large Integrated Search Agency” at the European Search Awards 2026; the jury explicitly highlighted its early and successful adoption of GEO as well as an employee retention rate of 95 percent. Every project comes with a dedicated contact person who knows your project and reports progress transparently. Learn more about the team and our values on about us; examples of our work are in our references.
Get your AI visibility checked for free
If you want to know how visible your brand is in ChatGPT, Perplexity and the like today, a GEO audit is the right first step. Semtrix assesses your current AI visibility, analyzes entities and competitors, and shows you which measures will make you visible in AI answers — secure your place in the search of tomorrow.
Free & non-binding – we never share your data.
There for you personally!
Behind every successful campaign stands a strong team.
At Semtrix, that's a group of dedicated experts who give their all every day to make your online presence a success.
Individual. Successful. Tailor-made.
We develop strategies that fit your goals exactly and deliver measurable impact.
Still have questions?
FAQs about our GEO agency
What does a GEO agency do?
A GEO agency optimizes content and digital authority so that a brand gets mentioned and cited in AI answer systems such as ChatGPT, Perplexity, Gemini or Google AI Overviews. This includes a GEO audit, entity and content optimization, technical foundations and monitoring of AI visibility.
How do GEO and SEO differ?
SEO drives visibility in classic search engines and targets rankings and clicks. GEO drives visibility in AI answer systems and aims to get a brand named and cited in generated answers. They are two independent disciplines that complement each other.
Can you influence whether ChatGPT mentions my brand?
You cannot control it directly. But you can very much influence it: through high-quality, clearly structured content, well-defined entities, verifiable facts and digital authority. That is exactly what a GEO agency works on.
How do you measure AI visibility?
With specialized monitoring. Semtrix uses a proprietary GEO/LLM tracking tool that captures in which AI systems, on which topics and in what context a brand is mentioned — even without a visibly linked source.
Does GEO replace classic search engine optimization?
No. GEO and SEO complement each other. A technically and editorially strong website is the foundation for both. The most effective approach is to pursue both disciplines in parallel.
Unlock your digital visibility with a system and a clear strategy
Semtrix stands for well-founded consulting, tailored solutions and sustainable results — in Germany and beyond. In a free, no-obligation initial consultation, we will gladly explore how to position your company optimally in the digital space.
- Over 15 years of experience in the German-speaking market
- Tailored strategies for visibility & reach
- One dedicated contact person per project
- Personal, responsive and close to the market
- A strong team with a passion for digital marketing
- Internationally connected across 5 European countries
- Multilingual projects with global reach
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Always one step ahead:
The Semtrix Newswatch
In digital marketing, knowledge decides success. With the Semtrix Newswatch you get exclusive insights, clear action tips and brand-new trends from the world of SEO, SEA, GEO and performance marketing every week. Easy to understand, hands-on – and always focused on what actually delivers results.
- Current SEO trends explained clearly, before they hit the mainstream
- Tips so ChatGPT, Gemini & Co. actually cite you
- Strategies & best practices you can apply immediately
- Insights into Google updates and their impact on your visibility
- Case studies & learnings from real client projects
- Tools, templates & resources that make your day-to-day easier